Glossary

Digital Marketing Terms & Marketing Vocabulary

#

2FA Authentication

Two-Factor Authentication (2FA) is a security process where users provide two different authentication factors to…

2FA Verification

Two-Factor Verification (2FA) is a process where a user is required to provide two different…

A

Account Farming

Account Farming refers to the practice of creating and managing multiple online accounts on various…

AdSense

AdSense is a marketing program developed by the tech giant Google. This initiative provides an…

Advertising Budget

An online advertising budget refers to the money a company dedicates specifically towards digital marketing…

Affiliate Marketing

Affiliate marketing is an online strategy where an individual or company earns commission for promoting…

Affiliate Network

An affiliate network (also known as CPA network) is a collective of website publishers who…

AI Training

Artificial intelligence (AI) training is the process of teaching an AI system to comprehend, analyze,…

Airdrop

Airdrop is an event where crypto coins, tokens or NFTs (Non-Fungible Tokens) are distributed to…

Anonymous Browser

An anonymous browser is a type of web browser designed to protect user privacy by…

Antidetect Browser

An Antidetect browser is a type of web browser designed to provide user anonymity when…

Audience Segmentation

Audience segmentation is a marketing approach that involves dividing the broader target audience into smaller,…

B

B2C (Business-to-Consumer)

Business to Consumer (B2C) market is where the transactions occur directly between the business and…

Banner Ads

Banner ads are a type of visual advertisement that appears on a webpage. The term…

Bing Ads

Bing Ads, now known as Microsoft Advertising, is a service that provides pay-per-click (PPC) advertising…

Black Hat SEO

Black Hat SEO is generally considered a poor strategy, although found effective by some individuals.…

Browser Fingerprinting

Browser fingerprinting is a technique used to collect unique information about a user’s browser type,…

C

Canvas Fingerprinting

Canvas Fingerprinting is a type of modern online tracking technique that allows websites to uniquely…

Click-Through Rate (CTR)

Click-Through Rate, or CTR, is a digital marketing metric that measures the percentage of users…

Content Marketing

Content Marketing is a strategic approach focused on creating, distributing, and sharing valuable and relevant…

Conversion Rate

Conversion rate is the percentage of user actions taken after total clicks on a display…

Cost Per Action (CPA)

Cost Per Action (CPA) is a pricing model where advertisers pay for a specified action…

Cost Per Click (CPC)

Cost Per Click (CPC) is a digital advertising model where advertisers are charged by publishers…

CPM

Cost Per Thousand Impressions (CPM) is a pricing model in digital advertising where advertisers are…

Crawler

A crawler, also known as web crawler, scraper, spider or spiderbot, is an internet bot…

Creatives

  The term ‘creatives’ is often used to describe various elements such as copywriting, graphic…

D

Data Scraping

Data scraping, also known as data extraction, web scraping or parsing, is a method used…

Datacenter Proxy

Just like other types of proxy servers, a datacenter proxy hides the user’s original IP…

Digital Fingerprint

A digital fingerprint, also known as a browser or machine/device fingerprint, is a unique identifier…

Digital Marketing

Digital marketing refers to the use of electronic devices, including computers, phones, tablets and other…

DNS

The Domain Name System (DNS) is a protocol within the set of standards for how…

Dropshipping

Dropshipping is a retail fulfillment method where a store doesn’t keep the products it sells…

E

E-Commerce

E-commerce, short for electronic commerce, refers to the buying and selling of goods or services…

F

Facebook Ads

Facebook Ads are paid advertisements that run exclusively on Facebook’s advertising platform, appearing in the…

Facebook Ads Manager

Facebook Ads Manager is a tool provided by Facebook that allows businesses to create, manage and…

Facebook Business Page

A Facebook Business page is a public profile created specifically for businesses, brands, celebrities, causes…

Facebook Profile

A Facebook profile is a personal home on Facebook, designed for individuals rather than businesses.…

G

Google Ads

Google Ads is a software platform used by Google to power its ad network. Advertisers…

Google Analytics

Google Analytics (or simply GA) is a comprehensive platform designed to measure and report on…

Google Penalty

Google Penalty is a punitive action taken by Google against websites that violate its Webmaster…

Google Remarketing

Also known as retargeting, Google Remarketing is a digital marketing strategy that allows your ads…

Google Search Console

Google Search Console, or GSC, is a free service offered by Google that helps website…

GPT-4

GPT-4, short for Generative Pre-trained Transformer 4, is a cutting-edge artificial intelligence model developed by…

Grey Hat SEO

Grey Hat SEO is a controversial strategy that falls somewhere between Black Hat SEO and…

H

HTTP (HTTPS)

HTTP (Hypertext Transfer Protocol) and HTTPS (Hypertext Transfer Protocol Secure) are protocols used for transmitting…

I

Instagram Ads

Instagram ads are posts that promote a business’s products or services on the Instagram platform.…

IP Address

An IP address (Internet Protocol address) is an important part of internet communication as well…

ISP Proxies

ISP proxies are classified as proxy servers that relay internet connections through Internet Service Providers…

J

K

KPI

KPI is a term that stands for Key Performance Indicator which is defined as a…

L

Lead Generation

Leads are potential customers at the early stage of the buyer’s journey when they are…

LinkedIn Advertising

LinkedIn advertising is a digital marketing strategy that involves promoting products or services on LinkedIn,…

LinkedIn Profile

LinkedIn is an online resume and professional networking site where people can promote themselves and…

Local SEO

Local SEO is a process of ensuring that a businesses’ online presence is optimized for…

Lookalike Audience Finder

The Lookalike Audience Finder is a powerful marketing tool. It helps advertisers reach people who,…

M

Marketing Automation

Marketing automation uses software to automate repetitive marketing tasks, streamline workflows, and improve overall efficiency.…

Marketing Research

Marketing research involves systematically gathering, analyzing, and interpreting information about a market, product, or service.…

Mobile Proxies

Mobile proxies are intermediary servers that use mobile IP addresses to connect to the internet.…

N

NFT (Non-Fungible Tokens)

NFT, or Non-Fungible Tokens, are digital assets that represent ownership or proof of authenticity of…

O

Omnichannel Marketing

Omnichannel marketing refers to creating a seamless customer experience across various channels and platforms. It…

Organic Traffic

Organic traffic refers to the visitors who come to your website through unpaid search results…

P

Product Positioning

Product positioning is a marketing strategy that involves creating a distinct image and identity for…

Proxy

A proxy, or proxy server, acts as an intermediary between a client and a server,…

Psychographics

Psychographics refer to the study and classification of people based on their attitudes, aspirations, interests,…

Q

R

S

T

U

V

W

X

Y

Z

Get GoLogin for Mac, Windows, Linux