Banner ads are a type of visual advertisement that appears on a webpage. The term “banner” originates from print newspapers where it referred to either the newspaper’s name displayed prominently on the front page or a headline that spanned across its entire width. That’s why a traditional banner ad is a bright horizontal picture on top of the webpage.
Banner ads have been part of online advertising since its inception. Although their popularity has seen a decline with coming of newer display ad formats or ad overload (see “banner blindness”), they continue to hold relevance in today’s digital marketing landscape.
On Facebook, while traditional horizontal banner ads are not used due to platform design constraints, similar concepts apply through sponsored posts or news feed ads which appear directly within users’ feeds. These can be considered as Facebook’s equivalent to banner advertisements given their prominent positioning and potential for high visibility among users.
Despite being an older form of online advertising, banner ads can still serve as an effective component in your overall advertising strategy on platforms like Facebook. Simply said, you can still earn a solid income with banners on social media. They offer significant visibility and reach among target audiences at a relatively affordable cost – making them particularly beneficial for businesses operating with limited marketing budgets.
