Digital Marketing Terms & Marketing Vocabulary
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Two-Factor Authentication (2FA) is a security process where users provide two different authentication factors to
Two-Factor Verification (2FA) is a process where a user is required to provide two different
A
Account Farming refers to the practice of creating and managing multiple online accounts on various
AdSense is a marketing program developed by the tech giant Google. This initiative provides an
An online advertising budget refers to the money a company dedicates specifically towards digital marketing
Affiliate marketing is an online strategy where an individual or company earns commission for promoting
An affiliate network (also known as CPA network) is a collective of website publishers who
Artificial intelligence (AI) training is the process of teaching an AI system to comprehend, analyze,
Airdrop is an event where crypto coins, tokens or NFTs (Non-Fungible Tokens) are distributed to
An anonymous browser is a type of web browser designed to protect user privacy by
An Antidetect browser is a type of web browser designed to provide user anonymity when
An API, or application programming interface, is a set of rules and protocols that enables
What is ASO (App Store Optimization)? App Store Optimization (ASO) is a strategy to boost
Audience segmentation is a marketing approach that involves dividing the broader target audience into smaller,
B
Business to Business (B2B) market involves a trade between two companies for products and services
Business to Consumer (B2C) market is where the transactions occur directly between the business and
Banner ads are a type of visual advertisement that appears on a webpage. The term
Bing Ads, now known as Microsoft Advertising, is a service that provides pay-per-click (PPC) advertising
Black Hat SEO is generally considered a poor strategy, although found effective by some individuals.
Browser fingerprinting is a technique used to collect unique information about a user’s browser type,
C
A CTA, or Call To Action, is a marketing term that refers to a prompt
Canvas Fingerprinting is a type of modern online tracking technique that allows websites to uniquely
Click-Through Rate, or CTR, is a digital marketing metric that measures the percentage of users
Content Marketing is a strategic approach focused on creating, distributing, and sharing valuable and relevant
Conversion rate is the percentage of user actions taken after total clicks on a display
Conversion Rate Optimization (CRO) is a systematic process aimed at increasing the percentage of website
Cost Per Action (CPA) is a pricing model where advertisers pay for a specified action
Cost Per Click (CPC) is a digital advertising model where advertisers are charged by publishers
Cost Per Thousand Impressions (CPM) is a pricing model in digital advertising where advertisers are
A crawler, also known as web crawler, scraper, spider or spiderbot, is an internet bot
The term ‘creatives’ is often used to describe various elements such as copywriting, graphic
Customer Relationship Management (CRM) is a strategy for managing an organization’s relationships and interactions with
D
Data scraping, also known as data extraction, web scraping or parsing, is a method used
Just like other types of proxy servers, a datacenter proxy hides the user’s original IP
A digital fingerprint, also known as a browser or machine/device fingerprint, is a unique identifier
Digital marketing refers to the use of electronic devices, including computers, phones, tablets and other
The Domain Name System (DNS) is a protocol within the set of standards for how
Dropshipping is a retail fulfillment method where a store doesn’t keep the products it sells
E
E-commerce, short for electronic commerce, refers to the buying and selling of goods or services
F
Facebook Ads are paid advertisements that run exclusively on Facebook’s advertising platform, appearing in the
Facebook Ads Manager is a tool provided by Facebook that allows businesses to create, manage
A Facebook Business page is a public profile created specifically for businesses, brands, celebrities, causes
A Facebook profile is a personal home on Facebook, designed for individuals rather than businesses.
G
A Go-to-Market strategy (GTM) is a tactical action plan that outlines the steps necessary to
Google Ads is a software platform used by Google to power its ad network. Advertisers
Google Analytics (or simply GA) is a comprehensive platform designed to measure and report on
Google My Business (GMB) is a free tool by Google that allows businesses to manage
Google Penalty is a punitive action taken by Google against websites that violate its Webmaster
Also known as retargeting, Google Remarketing is a digital marketing strategy that allows your ads
Google Search Console, or GSC, is a free service offered by Google that helps website
GPT-4, short for Generative Pre-trained Transformer 4, is a cutting-edge artificial intelligence model developed by
Grey Hat SEO is a controversial strategy that falls somewhere between Black Hat SEO and
H
HTTP (Hypertext Transfer Protocol) and HTTPS (Hypertext Transfer Protocol Secure) are protocols used for transmitting
I
Instagram ads are posts that promote a business’s products or services on the Instagram platform.
An IP address (Internet Protocol address) is an important part of internet communication as well
ISP proxies are classified as proxy servers that relay internet connections through Internet Service Providers
K
KPI is a term that stands for Key Performance Indicator which is defined as a
L
Leads are potential customers at the early stage of the buyer’s journey when they are
LinkedIn advertising is a digital marketing strategy that involves promoting products or services on LinkedIn,
LinkedIn is an online resume and professional networking site where people can promote themselves and
Local SEO is a process of ensuring that a businesses’ online presence is optimized for
The Lookalike Audience Finder is a powerful marketing tool. It helps advertisers reach people who,
M
Marketing automation uses software to automate repetitive marketing tasks, streamline workflows, and improve overall efficiency.
Marketing research involves systematically gathering, analyzing, and interpreting information about a market, product, or service.
Mobile proxies are intermediary servers that use mobile IP addresses to connect to the internet.
N
NFT, or Non-Fungible Tokens, are digital assets that represent ownership or proof of authenticity of
O
Omnichannel marketing refers to creating a seamless customer experience across various channels and platforms. It
Organic traffic refers to the visitors who come to your website through unpaid search results
P
The pay-per-click (PPC) advertising model involves advertisers paying a fee each time someone clicks on
Personalized product recommendations are tailored suggestions provided to consumers based on their individual preferences, behaviors,
Product positioning is a marketing strategy that involves creating a distinct image and identity for
A proxy, or proxy server, acts as an intermediary between a client and a server,
Psychographics refer to the study and classification of people based on their attitudes, aspirations, interests,
Q
Quality Score is a metric used by search engines, primarily Google Ads, to measure the
R
A referral, in the context of business and marketing, refers to the act of recommending
Remote Desktop Protocol (RDP) is a proprietary protocol developed by Microsoft that allows users to
Residential proxies are intermediary servers assigned with IP addresses from residential internet users, meaning the
Return on Ad Spend (ROAS) is a metric used in online advertising to measure the
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability
S
Search Engine Optimization (SEO) is the practice of optimizing a website to improve its visibility
Secure Socket Layer (SSL) is a standard security technology for establishing an encrypted link between
A shadowban represents a form of online censorship where a platform partially hides or restricts
A sneaker bot is a type of automated software used primarily to purchase limited-edition sneakers
Sneaker proxies are specialized proxies used primarily in the sneaker and streetwear communities to help
A sneaker raffle is a method that retailers and brands use to distribute limited-edition sneakers.
Social media marketing (SMM) uses social media platforms to promote products, services, or brands and
The SOCKS protocol (Socket Secure) is a network protocol that routes network packets between a
SOCKS5 proxies are a type of proxy server that utilizes the SOCKS protocol version 5
T
The target audience refers to the specific group of individuals or demographics that a product,
TCP/IP, which stands for Transmission Control Protocol/Internet Protocol, is a suite of communication protocols used
Transport Layer Security (TLS) is a cryptographic protocol designed to provide secure communication over a
Twitter Advertising refers to the suite of paid promotional options available on Twitter, designed to
U
A Uniform Resource Locator (URL) serves as a reference or address used to access resources
V
A Virtual Assistant (VA) is a professional who provides various administrative, technical, or creative support
A Virtual Machine (VM) is a software emulation of a physical computer that runs an
A Virtual Private Network (VPN) is a technology that creates a secure and encrypted connection
A Virtual Private Server (VPS) is a virtualized server that mimics the environment of a
W
Web scraping, also known as web harvesting or web data extraction, involves extracting data from
WebGL (Web Graphics Library) is a JavaScript API that enables rendering of interactive 3D and
White Hat SEO refers to the practice of optimizing a website for search engines using
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