2FA Authentication
Two-Factor Authentication (2FA) is a security process where users provide two different authentication factors to…
Digital Marketing Terms & Marketing Vocabulary
Glossary
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2FA Verification
Two-Factor Verification (2FA) is a process where a user is required to provide two different…
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Account Farming
Account Farming refers to the practice of creating and managing multiple online accounts on various…
AdSense
AdSense is a marketing program developed by the tech giant Google. This initiative provides an…
Advertising Budget
An online advertising budget refers to the money a company dedicates specifically towards digital marketing…
Affiliate Marketing
Affiliate marketing is an online strategy where an individual or company earns commission for promoting…
Affiliate Network
An affiliate network (also known as CPA network) is a collective of website publishers who…
Airdrop
Airdrop is an event where crypto coins, tokens or NFTs (Non-Fungible Tokens) are distributed to…
Anonymous Browser
An anonymous browser is a type of web browser designed to protect user privacy by…
Antidetect Browser
An Antidetect browser is a type of web browser designed to provide user anonymity when…
Audience Segmentation
Audience segmentation is a marketing approach that involves dividing the broader target audience into smaller,…
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Banner Ads
Banner ads are a type of visual advertisement that appears on a webpage. The term…
Bing Ads
Bing Ads, now known as Microsoft Advertising, is a service that provides pay-per-click (PPC) advertising…
Black Hat SEO
Black Hat SEO is generally considered a poor strategy, although found effective by some individuals.…
Browser Fingerprinting
Browser fingerprinting is a technique used to collect unique information about a user’s browser type,…
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Call To Action (CTA)
A CTA, or Call To Action, is a marketing term that refers to a prompt…
Canvas Fingerprinting
Canvas Fingerprinting is a type of modern online tracking technique that allows websites to uniquely…
Click-Through Rate (CTR)
Click-Through Rate, or CTR, is a digital marketing metric that measures the percentage of users…
Content Marketing
Content Marketing is a strategic approach focused on creating, distributing, and sharing valuable and relevant…
Conversion Rate
Conversion rate is the percentage of user actions taken after total clicks on a display…
Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is a systematic process aimed at increasing the percentage of website…
Cost Per Action (CPA)
Cost Per Action (CPA) is a pricing model where advertisers pay for a specified action…
Cost Per Click (CPC)
Cost Per Click (CPC) is a digital advertising model where advertisers are charged by publishers…
CPM
Cost Per Thousand Impressions (CPM) is a pricing model in digital advertising where advertisers are…
Crawler
A crawler, also known as web crawler, scraper, spider or spiderbot, is an internet bot…
Creatives
The term ‘creatives’ is often used to describe various elements such as copywriting, graphic…
Customer Relationship Management (CRM)
Customer Relationship Management (CRM) is a strategy for managing an organization’s relationships and interactions with…
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Data Scraping
Data scraping, also known as data extraction, web scraping or parsing, is a method used…
Datacenter Proxy
Just like other types of proxy servers, a datacenter proxy hides the user’s original IP…
Digital Fingerprint
A digital fingerprint, also known as a browser or machine/device fingerprint, is a unique identifier…
Digital Marketing
Digital marketing refers to the use of electronic devices, including computers, phones, tablets and other…
DNS
The Domain Name System (DNS) is a protocol within the set of standards for how…
Dropshipping
Dropshipping is a retail fulfillment method where a store doesn’t keep the products it sells…
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E-Commerce
E-commerce, short for electronic commerce, refers to the buying and selling of goods or services…
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Facebook Ads
Facebook Ads are paid advertisements that run exclusively on Facebook’s advertising platform, appearing in the…
Facebook Ads Manager
Facebook Ads Manager is a tool provided by Facebook that allows businesses to create, manage and…
Facebook Business Page
A Facebook Business page is a public profile created specifically for businesses, brands, celebrities, causes…
Facebook Profile
A Facebook profile is a personal home on Facebook, designed for individuals rather than businesses.…
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Go To Market Strategy (GTM)
A Go-to-Market strategy (GTM) is a tactical action plan that outlines the steps necessary to…
Google Ads
Google Ads is a software platform used by Google to power its ad network. Advertisers…
Google Analytics
Google Analytics (or simply GA) is a comprehensive platform designed to measure and report on…
Google My Business (GMB)
Google My Business (GMB) is a free tool by Google that allows businesses to manage…
Google Penalty
Google Penalty is a punitive action taken by Google against websites that violate its Webmaster…
Google Remarketing
Also known as retargeting, Google Remarketing is a digital marketing strategy that allows your ads…
Google Search Console
Google Search Console, or GSC, is a free service offered by Google that helps website…
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