Google My Business (GMB)

Google My Business (GMB) is a free tool by Google that allows businesses to manage their online presence across the search engine and its associated services, like Maps. It enables businesses to create a listing with key details such as business name, location, hours of operation, contact information and more.

Pros of Google My Business

1. Visibility: Enhances local SEO and increases visibility in search results.
2. Control: Allows businesses to control how they appear on Google.
3. Interaction: Provides a platform for customers to leave reviews and for businesses to respond.
4. Insights: Offers valuable data about how customers find your business online.

Cons & Potential Pitfalls of GMB

1. Limited Customization: The format is standardized leaving little room for customization
2. Spam & Fake Reviews: Businesses can be affected by spam listings or fake negative reviews
3. Inaccurate Information: Any inaccuracies in your listing can mislead potential customers
4. Neglecting Reviews: Not responding promptly or appropriately to customer reviews can harm reputation

Google My Business Platform Restrictions

1. Eligibility Criteria: Only certain types of businesses are eligible for a GMB profile. For instance, rental properties or ongoing service/class locations aren’t typically eligible for GMB.
2. Limitations on Service Area Businesses (SABs): SABs cannot list a PO Box as their address; they must use a physical address even if it’s not open to public.

Starting Out with a GMB Account

To set up a GMB profile, businesses must create an account, claim their business (or add it if it’s not already listed), verify ownership and then fill out all relevant information.

Here’s how to get your spot in Google business. Please remember Google occasionally makes updates, so some of these steps may differ.

1. Go to google.com/business.
2. Click “Manage now.”
3. Enter your business name and click “Next.”
4. Enter your address. If you’re a service area business and don’t have a physical store but deliver services (such as a plumber or electrician), click the “I deliver goods and services to my customers” and “Hide my address” checkboxes.
5. Choose your primary business category. It’s important to pick the most accurate category that describes what you do.
6. Add your phone number.
7. Add your website URL.