How To Run Multiple Etsy Shops: 2025 Guide & Tools

In Covid-19, I decided to try Etsy as a side hustle and decided to sell print on-demand mugs. Few months later, I wanted to shift to digital downloads like Canva templates etc. Running one shop was already a handful, yet my new product idea didn’t quite fit my existing brand.

So I thought about opening a second Etsy store with a completely different branding and products line. That’s when I got to explore Etsy’s policies and workarounds for running multiple Etsy shops.

If you’re also struggling with the same problem, this guide will help you with everything you need to know about running multiple Etsy shops and managing them easily. I’ll share what I have learned from Etsy’s official policies and tools I discovered that helped me run my Etsy shops smoothly.

Can You Have More Than One Etsy Shop? Understanding Etsy’s Rules

Yes, you can have multiple Etsy shops, and there’s actually no strict limit on how many Etsy shops you can have. Etsy officially allows sellers to run more than one shop as long as each shop is registered under its own Etsy account with a unique email address. In other words, you can’t create two shops under a single account or email.

But, Etsy’s multi-shop policy requires transparency. So, If you operate multiple shops, Etsy expects you to disclose all your shops publicly in each shop’s profile. This means you should list the names of your other Etsy stores in your public profile so it’s clear that you run them.

You should use the same taxpayer ID and address in all your accounts. The good news is Etsy does allow you to use the same credit card and bank information for all your shops’ payment settings, which simplifies finances a little bit.

Official Statement from Etsy : “You may have more than one account for distinct business purposes, but you must not use multiple accounts to manipulate Etsy’s policies or processes”. 

In simpler terms, it’s okay to have separate shops for different businesses but you cannot use other shops to break the rules like listing the same item twice for better chances of ranking or to leave reviews for your other shops.

How many Etsy shops can you have? Technically, as many as you can manage. I’ve seen sellers with 3, 5, even more shops. Just remember that each one requires its own email/account setup and must be disclosed. If you try to create multiple shops for the same products or to game the system, Etsy may flag or suspend your accounts, so make sure each shop has a distinct purpose.

The only challenge you will face is managing multiple shops and juggling between multiple accounts by logging-in and out of the accounts quite a lot.

Guide: How to Open a Second Etsy Shop in 2025?

Opening a second Etsy shop is very similar to opening your first. You can read Etsy’s guide here or follow the one below:

1. Sign out of your current Etsy account (on Etsy.com, go to your account menu and click “Sign out”).
2. Register a new account on Etsy using an email address that isn’t already associated with another shop. Go to the Sign in page and choose Register, then fill in your name, email, and password to create the account. You need to use the same address, taxpayer ID and banking details though as I talked about in the last section.
3. Start your new shop: After creating the account, click Sell on Etsy and follow the prompts to open your new shop (enter a shop name, add listings, set up Etsy Payments, etc.).
4. Add your other shop to your profile: Once your second shop is live, edit the Public Profile on each account to mention the other shop’s name. This helps you comply with Etsy’s requirement to disclose all the shops a single owner runs.

Why Do You Need to Have Multiple Etsy Shops?

Running more than one Etsy shop can feel like extra work, but it often makes strategic sense. Sellers (including me) open multiple shops for several reasons:

• Different niches or audiences: Separate shops help keep branding and messaging clear (e.g. wedding decor vs. pop-culture art).
• Distinct branding: A new shop allows for its own name, logo, and branding style.
• Rebranding or pivoting: If you want to branch out into a different theme and start fresh, while keeping your original shop intact, you can open another shop.
• Businesses/Agencies running multiple Etsy shops: Businesses with the same address, tax ID and internet IP usually manage multiple shops to sell different products.
• Freelancers & Agencies: Etsy virtual assistants or agencies manage multiple shops on behalf of other clients and need to log-in with those accounts from same devices.

Pro tip: Only open another Etsy shop if it truly serves a different purpose. Duplicate shops with the same products are against Etsy’s policies and can get your accounts banned (multiple accounts can get banned at the same time).

Challenges of Managing Multiple Etsy Shops

Running multiple Etsy shops brings a new set of real challenges for agencies, VAs and Etsy business owners:

• Separate logins: You can’t switch between shops through Etsy’s account manager. You need to log out of the first one and use separate sign-in credentials to log-in again.
• Browser conflicts: One browser can’t stay logged into two Etsy accounts (cookies clash).
• IP & fingerprint tracking: Etsy can detect if you access multiple shops from the same device or network.
• Risk of linked suspensions: If one shop is flagged, others using the same setup may also get suspended (not always but there have been examples of Etsy suspending multiple accounts of same owners that use the same IP).

Managing all this manually can get messy and frustrating very quickly. That’s why you need tools like GoLogin to help take care of multiple accounts and help you and your clients easily share the accounts.

How People Manage Multiple Etsy Shops (And What I Tried)

I tested different ways to run two or more Etsy shops. Here’s what worked and what didn’t:

Different Browsers (Chrome for one shop, Firefox for another): The good thing is that this method is easy and free, the problem is that all your browsers will still use the same IP address of your device which puts all your accounts at risk of being banned altogether.

VPNs or Proxies: You can use a VPN to change your IP address for the other browser but free VPNs are a security risk and turning VPNs on and off regularly is another thing you need to watch out for.

GoLogin (What I Use Now): GoLogin is an anti-detect browser that helps me keep all my Etsy accounts logged-in at once in multiple profiles. Each profile has its own fingerprint (different IP, device name etc) making each profile appear as a unique device, just like using multiple PCs.

Using GoLogin to Manage Multiple Etsy Shops

GoLogin makes managing multiple Etsy shops super easy by giving each account its own identity. This includes unique fingerprints, cookies, IP addresses, and login sessions. It’s like using different computers, all from one dashboard.

Benefits of Using GoLogin:

• Create multiple browser profiles, each acting like a unique device.
• Add different IPs/locations for each shop using proxies (very easy).
• Save login sessions in each browser profile. No need to re-enter passwords.
• Add notes, statuses, and labels to stay organized with your team.
• Share access to browser profiles with team members without giving away login info of Etsy shops.
• Perfect for keeping each Etsy shop isolated and undetectable to Etsy’s systems, helping you save your accounts from being banned.

Who Is GoLogin Useful For?

• Freelancers & VAs managing shops for different niches.
• Agencies running & managing multiple Etsy shops for clients.
• Businesses selling under different brand names or for different markets.

Setting Up Multiple Etsy Accounts in GoLogin

Here’s my simple setup that keeps all my Etsy shops separate and safe:

1. Sign up for GoLogin and install the app (free trial available).

2. Create a browser profile for each Etsy shop and name it clearly (e.g., “Vintage Decor Store”).

3. Launch each profile, log into the correct Etsy account, and you’re done. Each shop opens in its own window like it’s a separate device.

Make sure you choose GoLogin’s Residential Proxy while creating the profile. Assigning a proxy IP to each of your profiles is necessary (see Location column on my screenshots).

4. Use them daily without logging in/out. I just open the profile, check messages, and update listings, etc. I can also leave notes for my other teammates for collaboration.

5. Invite teammates to manage your profiles and restrict their access to specific profiles.

GoLogin saves everything from cookies and sessions, to settings and bookmarks etc so I never get mixed up. And if I want a team member to handle one shop, I just share that browser profile, not the Etsy account password.

With GoLogin, Etsy sees each of my shops as a totally different person in a different place.

Multi-Account Management For Other Platforms

Etsy isn’t the only place people sell products on. Sites like eBay, Amazon, and Facebook Shops have rules too:

eBay lets you have more than one account, but you need different emails. They also track your computer and IP just like Etsy does. So, sellers use tools like GoLogin to keep accounts separate.

Amazon is super strict. Most people can only have one seller account unless they get special permissions. If you try to make two without approval, Amazon might ban you. GoLogin helps keep accounts apart and saves you from being recognized as a single device/user.

People use GoLogin to run multiple LinkedIn profiles, manage clients, or even do SEO checks without getting tracked.

Conclusion

Running multiple Etsy shops in 2025 is totally possible and legally allowed but you need to follow Etsy’s rules and make sure you manage the accounts and team’s access properly using GoLogin.

I use GoLogin for not just multiple Etsy accounts but also for my social media accounts for each Etsy shop and SEO tools etc too. If you’re serious about multi-account selling, give GoLogin’s free trial a shot. It made my life a lot easier.