12 Best Social Media Management Tools For Agencies In 2024

Based on a recent report, an average social media user spends a whopping 151 minutes, or 2 hours and 31 minutes, on social media every day. This creates many opportunities to reach the target audience.

However, it’s not that easy. Social media managers and digital marketers often find it challenging to create content and repurpose content at scale, schedule multiple blog posts across various social networks, analyze performance metrics, and manage multiple accounts safely and easily to name a few.

Discover our hand-picked list of the best social media management tools for agencies. We will focus on lesser-known tools with comprehensive feature sets (including AI!) and lots of recent positive reviews across various SMM platforms.

TL;DR: Scroll to the bottom for the tools summary.

best social media management tools for agencies

Best Social Media Management Tools For Agencies: Criteria Of Choice

It’s all about knowing your exact needs and budget. Most of the top solutions like Hootsuite and Sendible can be compared to galaxy cruisers (just look at the pricing pages), while you might need a simple daily driver. Be wise and check twice what you’re paying for, as any of these top solutions will likely contain dozens of features you will never need.

For example, some of them have amazing reporting features, but do not support multiple accounts on one platform or make these very expensive. For example, most of these don’t support ad managers like Facebook Ads. So, how to determine the right social media marketing tool for you from our list and beyond?

Use this list of initial questions to simplify your selection process.

Some Questions To Ask When Looking At Tools

  1. What features do you need (e.g., scheduling, analytics, content creation)? Does the tool offer these features? Or do you need all these features the SMM tool provides? Compare solutions so you don’t overpay.
  2. How many accounts do you manage on a single social platform? Most SMM tools don’t offer the option to safely manage multiple accounts beyond the platform’s limits. Consequently, managing dozens or hundreds of social accounts from one device could result in bans and restrictions. Also, some tools place limitations on the number of accounts you can manage on their platform.
  3. What social platforms do you need? Does the SMM tool support those platforms?
  4. Are there integration options with other marketing tools or platforms?
  5. What is the pricing structure? Does it fit your budget?
  6. Does the tool offer collaboration features for team members or agencies?
  7. What is your team size? Are there any additional fees for advanced features or team seats?

Let’s move on to see some of the social media management tools for agencies by category.

Best Social Media Marketing Tools: AI Features

Hootsuite

Hootsuite is a comprehensive social media management software that allows businesses to manage all aspects of their marketing strategy from one dashboard. It puts all the necessary data at your fingertips, making it easy to track several social media accounts and measure their engagement.

Key features:

  • AI-powered content writer and hashtag generator
  • Advanced analytics with comprehensive reports on each social network
  • Analytics and reporting for paid ads
  • Content planning and publishing
  • Content discovery tool
  • Real time social listening tool
  • All-in-one social inbox
  • Team collaboration
  • 200+ apps integration
  • Workflow automation
  • Social media ads management.

Best for:

  • Creating content with AI
  • Managing multiple social media content channels
  • Paid post promotion
  • Optimizing your post timing for maximum social media engagement.

Pricing: No free plan, but there is a 30-day free trial. Premium plans start at $1188 per year. You need to contact the sales team to learn the Enterprise plan pricing details. Discounts for non-profit organizations are available.

Metricool

Metricool is another social media marketing tool for centralizing your work. Its built-in AI content generator can generate social media posts according to your prompts and adapt content for various social networks.

Key features:

  • AI-based content writer
  • Advanced analytics
  • Content scheduling and publishing
  • All-in-one social inbox
  • Best hours to post suggestions
  • Hashtag generator
  • Link in bio tool
  • Canva, Looker Studio, and Zapier integration.

Best for:

  • Writing posts with AI
  • Managing multiple social media channels at a reasonable price.

Pricing: A free plan for managing 1 brand’s social profiles (one profile per platform) is available. Premium plans start at $22 per month, the maximum plan costs $172 per month. Discounts for yearly subscribers are available.

ContentStudio

ContentStudio is a versatile social media marketing tool for managing social media campaigns from one dashboard. Its AI-based assistant can create post captions and images based on your prompts.

Key features:

  • AI-powered content generation
  • Advanced analytics
  • Content scheduling and publishing
  • Content and hashtag suggestions
  • Team collaboration
  • Social listening tool
  • All-in-one social inbox
  • Content recycling – allows you to reuse best-performing content
  • SEO toolbox
  • Workflow automation
  • Canva and VistaCreate integration.

Best for:

  • Promoting content easily
  • Publishing a lot of content
  • Researching competitors and influencers.

Pricing: No free plan, but there is a 14-day free trial. Premium plans start at $25 per month, discounts for yearly subscribers are available. You can buy extra team seats and social accounts for $5 per each option/month.

Publer

Publer is a feature-rich social media management platform. Its AI-powered assistant allows you to create texts for your social media posts, generate images based on your prompts, respond to comments, and tailor your posts to each platform.

Key features:

  • AI-based assistant
  • Advanced analytics
  • Content calendar
  • Content scheduling and publishing
  • Link in bio tool
  • In-built photo editor
  • WordPress integration
  • Canva and VistaCreate integration
  • Feed planning
  • Team collaboration
  • Content recycling.

Best for:

  • Reusing content
  • Writing posts and articles with AI
  • SEO optimization.

Pricing: A free plan with 3 social profiles is available. Premium plans start at $47.88 per month, there is a 7-day free trial available. Discounts for yearly subscribers are available.

SocialBee

SocialBee is a comprehensive social media marketing tool that allows media managers to create, organize, and share content across several platforms from one place.

Key features:

  • AI content generator: create posts, hashtags, and content strategy
  • Advanced analytics
  • Content categorization
  • Content scheduling and publishing
  • All-in-one social inbox
  • Social listening tool
  • Canva, GIPHY, Unsplash integration
  • Team collaboration.

Best for:

  • Creating social media strategy from scratch
  • Posting content in advance – they’re especially good at scheduling
  • Managing multiple social accounts in a budget-friendly way.

Pricing: no free plan, but there is a 14-day free trial. Premium plans start at $29 per month, the maximum plan costs $449 per month. Discounts for yearly subscribers are available.

Best Social Media Marketing Tools: Small Business

Later

Later is a social media marketing tool that organizes content across various social media channels. It is a perfect match for those businesses and creators who rely heavily on visuals in their marketing strategy.

Key features:

  • Detailed analytics
  • AI-based assistant for captions
  • Content scheduling and publishing
  • Visual content calendar
  • Media library
  • All-in-one social inbox
  • Hashtag and best time to post suggestions
  • Creators database (influencers can register in this database, so brands to discover and collaborate with them)
  • Team collaboration
  • Media kit creation
  • Link in bio page
  • Built-in content discovery tool.

Best for:

  • Posting on Instagram and TikTok.

Pricing: A free plan available. Premium plans start at $25 per month, there is a 14-day free trial. You can buy extra team seats for $5 per seat per month and extra social accounts for $15 per 7 accounts per month. Discounts for yearly subscribers are available.

PromoRepublic

PromoRepublic is a social media marketing tool for local businesses that manages reviews and helps grow brand online visibility to stay on top.

Key features:

  • Advanced analytics
  • Competitor benchmarking
  • Content scheduling and publishing
  • In-built graphics editor and template library
  • All-in-one social inbox
  • Social listening tool
  • Team collaboration
  • Link shortener
  • Local SEO
  • Paid ad management
  • Post idea suggestions
  • Workflow automation.

Best for:

  • Managing localized social media marketing
  • Growing brand visibility in local search
  • Engaging franchisees in local marketing.

Pricing: No free plan, but there is a 14-day free trial. Premium plans start at $59 per month, discounts for yearly subscribers are available. You need to contact the sales team to learn the Custom plan pricing details.

Best Social Media Management Tools For Agencies: Enterprise-Level

Sprout Social

Sprout Social is a powerful tool that enables you to manage multiple social media channels, automate workflows, and measure the performance of social media campaigns.

Key features:

  • Advanced analytics
  • Content scheduling and publishing
  • All-in-one social inbox
  • Social listening tool
  • Paid promotion tools
  • Profile monitoring
  • Customer relationship management
  • Team collaboration
  • Custom workflow automations
  • Best time to post suggestions.

Best for:

  • Bolstering communication between a business and its customers
  • Managing social media at scale
  • Improving strategic decision-making (because of in-depth analytics).

Pricing: No free plan, but there is a 30-day free trial. Premium plans start at $249 per team member/month, discounts for yearly subscribers are available. You need to contact the sales team for pricing details on the Enterprise plan.

Best Social Media Management Tools For Agencies: Good for All

Sendible

Sendible is a versatile social media marketing tool that is built for agencies. It allows you to manage social media presence, customize dashboards according to the client’s branding, and monitor reputation.

Key features:

  • Detailed analytics
  • Google Analytics integration
  • Content scheduling and publishing
  • Content suggestion feature
  • Team collaboration
  • All-in-one social inbox
  • Social listening tool
  • Custom dashboards
  • Canva, GIPHY, and Pexels integration
  • Workflow automation.

Best for:

  • Increasing brand awareness
  • Managing social media at scale.

Pricing: No free plan, but there is a 14-day free trial. Premium plans start at $29 per month, the maximum plan costs $750 per month. Discounts for yearly subscribers are available.

Zoho Social

Zoho Social is a tool that allows businesses to manage their social media presence from a single dashboard. It also helps you monitor messages and mentions and increase user engagement.

Key features:

  • Advanced analytics and custom reports
  • Content scheduling and publishing
  • Pause post feature – put your scheduled posts on hold during unforeseen emergencies
  • CRM integration
  • Team collaboration
  • Performance monitoring
  • AI-based reply assistant
  • All-in-one social inbox
  • Social listening tool
  • Canva integration.

Best for:

  • Growing social media presence
    Generating leads from social media.

Pricing: The free plan includes 1 team member and 1 brand profile on 7 social networks. Premium plans start at €15 per month (there is a 15-day free trial), the maximum plan costs €460 per month. Discounts for yearly subscribers are available.

SocialChamp

Social Champ is another social media marketing tool that allows you to create and schedule content and optimize post performance.

Key features:

  • AI image creator
  • AI content generator
  • Content scheduling and publishing
  • Social listening tool
  • Content recycling
  • Team collaboration
  • Canva and GIPHY integration
  • Detailed analytics – less parameters than in tools with advanced analytics.

Best for:

  • Streamlining all the major social media networks
  • Reusing content
  • Managing social profiles for beginners.

Pricing: A free plan for 3 social accounts. Premium plans start at $29 per month with a 7-day free trial. You need to contact the sales team for the Agency plan pricing details. Discounts for yearly subscribers are available.

Best Social Media Marketing Tools: Managing Multiple Social Accounts Safely

Here’s why we made a separate category for multiple social accounts. Even the best social media management tools for agencies don’t protect your multiple social accounts from bans, putting your marketing effort, budget and client reputation at risk.

It might not be listed on features, but most of these platforms will allow to use only one account per platform, which is unacceptable for a digital agency. Adding another one is either prohibited or will lead to blocks.

If you want to manage your clients’ social accounts safely with your team of VAs, you will need a designated tool such as GoLogin.

GoLogin

It is basically a browser able to operate multiple accounts on a social platform without the risk of account being blocked by a platform or tool like Google Analytics.

GoLogin is one of the most well-known and trusted multiple account browsers in the market, proved by all major review platforms and marketing communities. It has an intuitive UI with no learning curve, so you or your remote VAs don’t need specific skills to start using it for Facebook, Instagram, LinkedIn or any other platform.

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GoLogin main screen with 10 browser profiles and separate proxies.

Key features:

  • Safely manage any amount of profiles on any social platform
  • Safely manage any amount of Ads Managers on any platform
  • Customizable profile table with notes and tags.
  • Ongoing browser sessions – no need to enter credentials to login every day
  • Professional work sharing: employees do not have access to client account credentials
  • Teamwork: remote VAs can work in accounts with no 2FAs
  • Custom access levels for every employee
  • 10 free built-in proxies + paid proxies right in the app

Best for:

  • Operating multiple clients’ business profiles on social media
  • Running multiple separate ad accounts
  • Scaling marketing efforts on social media
  • Overcoming social platform restrictions such as daily message/request limits
  • Overcoming geolocation restrictions
  • Protecting work from sudden bans or device loss
  • Sharing work on social media profiles with remote VAs
  • Setting up teamwork on social accounts with custom access for managers

Pricing: Free plan for 3 profiles. Premium plans start at $49 per month for 100 profiles. A 7-day free trial of all paid features is available.

Verdicts & Recap On Listed Tools

  1. Hootsuite: a comprehensive SMM tool with multiple integrations and strong AI and paid promotion features, but may be too expensive for smaller businesses.
  2. Metricool: an affordable all-in-one tool for managing multiple social media accounts with strong AI features.
  3. ContentStudio: a versatile SMM tool with strong AI and SEO features.
  4. Publer: a feature-rich and budget-friendly tool with strong AI and SEO optimization features.
  5. SocialBee: an affordable all-in-one SMM tool for creating content strategies with AI.
  6. Later: a perfect match for those businesses and creators who rely heavily on Instagram.
  7. PromoRepublic: a tool for managing localized social media marketing.
  8. Sendible: a versatile SMM tool for agencies that manage social media at scale.
  9. Zoho Social: the best SMM tool for generating leads from social media.
  10. SocialChamp: the best tool for managing social profiles for beginners.
  11. Sprout Social: a tool for enterprises with strong analytics features that improves strategic decision-making.
  12. GoLogin: a user-friendly tool for running multiple social media/ad accounts safely.

We have created a list of the best social media management tools for agencies for various use cases. Each tool is unique, fitting a particular use case. For example, there are enterprise-grade solutions (Sprout Social), Instagram-oriented tools (Later), and simple tools for managing multiple social media profiles safely (GoLogin).

When choosing best social media management tools for agencies, set priorities and consider the most important features for you. You can also combine two tools, such as GoLogin for safety and any other SMM tool for creating, scheduling, and publishing content. Another important aspect is whether you can test the tool on a free plan or during a free trial period.

Haven’t found your favorite SMM tool in the list? Share your thoughts in the comments section!

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