How To Manage Multiple Social Media Accounts? Expert Guide

If you’re managing multiple social media accounts for your business, you must be tired of:

• switching between them
• getting logged out
• juggling 2FA codes
• getting your accounts restricted
• banned for excessive activity.

Creating a smooth multi-account management workflow is not hard; you just need to know the right ways.

This blog explores how to effectively manage multiple social media accounts for your clients or business. We will discuss the problems encountered when trying to share your social media account with someone, manage multiple ones at once, and how you can solve them with easy, evergreen fixes.

The methods listed at the end will help you boost productivity and help avoid bans.

Get A Strategy First: Do You Need Multiple Platforms & Accounts?

This might sound a little off-topic, but as a business, have you considered whether you need accounts on multiple social media platforms (or multiple accounts for one platform)?

For example, if your audience is Gen-Z, and most likely consumes short-form content, there is no point in designing carousels, still posts, and writing boring tweets. All you need is short-form and engaging content on TikTok and Reels.

Sometimes, businesses grow better by creating multiple social media accounts on the same platform. Each account targets a specific geolocation, niche, or demographic. Many famous brands create country-specific accounts to create tailored content for those locations. If this is something your business or your client’s business can thrive with, you will need to handle multiple accounts at once (so the strategy differs).

Some Popular Content Frameworks

When planning and creating content, choose a content framework. Consider frameworks like:

• 5-5-5 rule (5 posts curated from others, 5 original content posts, 5 personal/behind-the-scenes posts), or the
• 70-20-10 rule (70% valuable content, 20% curated, 10% promotional).
• Another model is the 30-30-30 rule (30% about your brand, 30% about others, 30% fun content, plus 10% for real-time updates).

Don’t just copy what seems to work for others. Choose or adapt a strategy that fits your goals and resources.

Checklist: Keeping Your Account Safe From Being Hacked Or Lost

When managing multiple accounts (especially for multiple clients), security should be your top concern. You can accidentally install malware on your device, compromising your account credentials and integrity.

Social media platforms can also ban accounts if they get hacked and post content against the platform’s guidelines. Here are some ways to ensure safety:

1. Use strong, unique passwords for every account. Avoid reusing the same password across platforms and store them in a secure password manager.
2. Enable two-factor authentication (2FA) on all accounts. App-based authenticators provide better protection than SMS codes.
3. Keep apps and devices up-to-date to avoid security vulnerabilities and exploits. This includes your devices, browsers, and extensions.
4. Don’t use public WiFi. Avoid logging in on untrusted and free WiFi networks. If necessary, use a trusted VPN to protect your browsing session.
5. Never share your login credentials through email, chat, or spreadsheets. Use secure team-access or account-sharing tools instead of sharing credentials.

Most of the problems SMMs face can be avoided by following these simple and obvious things.

5 Top Mistakes People Make That Lead To Restrictions

When managing multiple social media accounts, make sure that your activities don’t put any account at risk of being banned.

Here are some top mistakes people make that lead to account restrictions:

• Mass actions/spamming: Liking, commenting, or following hundreds of profiles triggers anti-bot systems. This triggers verifications and puts restrictions on accounts.
• Simultaneous logins: Logging into multiple accounts from the same browser, device, or IP address raises red flags. Always use unique IPs via proxies to log in to various accounts for the same platform.
• Aggressive “cold” accounts: New profiles that immediately perform a lot of activity, like following many users or posting nonstop, look suspicious. Always warm up new accounts with slow growth. For example, Instagram temporarily restricts older accounts if excessive activity is performed, but downright bans the cold ones that do it.
• Frequent IP changes: If you frequently change IP addresses (e.g., using proxies), you may be restricted for potential hacking or data scraping activity. Stick to one proxy for one account and preferably use trusted residential proxies.
• Suspicious tools or proxies: Cheap VPNs, public proxies, or unknown browser extensions are often flagged by platforms. Stick to reputable tools (or GoLogin) to avoid this issue.

Get It Done: Dealing With Content Plans & Scheduling Posts

With the account management checklist and mistakes in mind, let’s plan your content calendar. When you manage multiple social media accounts and platforms, planning posts for each account, sticking to a schedule, and creating a proposal approval workflow is important.

Here are some key things to keep in mind when creating your content calendar.

Approval Workflow

If you manage another company or client’s account, it’s important to develop a clear approval workflow for your calendar. Your client or team should be able to review your publishing plans, approve, or provide feedback.

Notion is a great free tool to create easy content calendars. You can also use team management platforms like ClickUp and Jira.

Detailed Content Calendar

Draw up a plan (daily/weekly) so you post consistently. Analyze the best time and day to make your content live and schedule your posts for that slot every week. Notion and other task management tools mentioned above have this functionality.

If you use Facebook Business, it can help you schedule posts for both Instagram and Facebook at once. You can also use tools like Later, Buffer, Publer, etc, to schedule for all social media platforms at once.

Repurpose Existing Content

In your content calendar, have some space for repurposed content. Convert blogs to videos and carousels every week, or get shorts from long-form YouTube videos. Don’t start from zero each time.

According to Sprout Social, repurposing content saves time and effort while keeping your message in front of different audiences. Use editing apps like CapCut, Filmora, Canva, and other widely available tools to create content templates and centralize your business media for reusability.

Is It Legal To Purchase Aged Social Accounts?

This tactic is often turned to by companies who want to grow their online presence. Is it right, though?

Yes and no.

New brands sometimes buy old accounts that have been consistently posting. This usually includes meme accounts and other niche accounts that gain followers and reach over time. These accounts are more likely to perform better with their content. Account owners sell these accounts to brands, which then rebrand them with their name, logo, and content.

Example of a LinkedIn account renting service backed by real account owners – LinkUnity

Buying “aged” accounts often violates social networks’ Terms of Service. Although it’s not illegal by law, it’s against the platform’s policies. To avoid this, brands create their own accounts from scratch and use a technique called ‘account renting’ to boost their own posts or engage with them.

Some people offer account “rentals” instead. For example, a brand uses rented meme accounts to promote their content on stories, reshare, engage, comment, etc. This still breaks the platform’s terms, but there is no way to detect whether the rented account is being paid to engage with the brand’s account.

Remember that without tools like Gologin, logging in and using someone else’s rented account can result in frequent logouts and even account restrictions. Learn more about using someone else’s account without sharing passwords in the section below.

Operating Multiple Social Media Accounts From the Same Device At Once

It is completely legal to manage multiple accounts of the same platform for your clients. The problem is that to stop one person from creating multiple accounts and using them for automations and data scraping, platforms limit the number of accounts per device IP.

Facebook, TikTok, Airbnb, or Instagram don’t want too many accounts tied to one device, one browser, or one IP address. When they detect unusual patterns, they restrict or ban accounts even when nothing harmful is happening.

This is exactly where Gologin becomes essential.

Marketers, freelancers, agencies, VAs, or team members handling multiple accounts for different clients or brands are flagged as suspicious by the platforms. Its not because you’re doing anything wrong, but because:

• You’re logging into many accounts from the same laptop
• You’re using the same browser cookies
• Your IP address looks identical across all sessions
• Your device fingerprint repeats across 5–20 accounts
• You may be sharing login access with teammates

Without isolation, the platform sees everything as coming from one person using one device, controlling multiple identities. That’s what creates restrictions.

Gologin solves this by providing each browser profile a unique set of parameters, including its separate IP, MAC address, cookies, time zone, WebGL signature, etc. Each profile looks like a different device.

You can log in to ten Instagram accounts in ten different profiles simultaneously with no fear of getting banned. Gologin keeps every account separated and routes traffic through their designated IPs allowing your remote team to work safely.

Bonus: How to Use Gologin To Use Multiple Social Media Accounts at Once

Here is a step-by-step guide on how to use multiple social media accounts at once with Gologin.

#1. Create Your Gologin Account: Sign up for a Gologin account, download and install the app.

#2. Create a Browser Profile: Сlick + to create a new browser profile. You’d also need to add a Proxy IP – like shown below.

#3. Log In to Social Media Accounts: Run the profile you just created. It will look exactly like Google Chrome, but isolated. Go to your social media platform site and log in with your credentials. You can log in to other social media platforms here as well.

#4. Save the Session: Close the browser profile (just exit the browser window). Gologin will store all cookies and other info about your profile. The next time you open this profile, it will still be logged into all the social media platforms.

#5. Log in multiple accounts simultaneously: Create multiple browser profiles and assign a different proxy IP to each profile. In each profile, you can sign in to a different account, and they will all run simultaneously without being linked.

#6. Share the Profile with Your Team: In the browser profile you just used, click the three-dot menu and choose “Sharing”. Enter your teammate’s email in the invite field and click Send Invite. The teammate can now access your logged-in platforms from anywhere without passwords.

Delegating Social Accounts to VAs or Remote Staff

As explained in the last step, you can also share your sessions with your team, freelancers, or clients. This is a perfect way to share rental accounts or improve team collaboration on the company’s social media accounts.

When you share your profile, your fingerprint settings, IP, cookies, storage, etc. are pushed to the cloud. When someone opens your shared profile, they resume your browsing session from the same point you closed it at.

Other Ways to Share Social Media Accounts With Remote Team

Apart from Gologin, here are some other common ways to share your social media accounts, and they’re not generally recommended.

Remote Desktop Access

If you sign into your social media accounts on one device, your teammates can use RDP (remote desktop apps) to remotely access and use your social media accounts.

They can control your device remotely. This process is clunkier and riskier. You can risk exposing your other data on the device that would not have otherwise been possible to access via Gologin. This way also doesn’t allow running multiple accounts.

Direct Credentials Sharing (Dangerous)

Handing out login details is the simplest account-sharing method, but it is highly unsafe. It can work once or twice, but doing it frequently for multiple users can trigger account restrictions.

Better to use the above methods to avoid exposing credentials. Moreover, you can’t manage access levels this way. With Gologin, you can assign specific profiles to specific people and revoke their access at any time.

Frequently Asked Questions