Best Digital Marketing Tools To Start With: Top 69 In 2024

Looking for reliable tools to run your marketing department? Here is a comprehensive list of the best digital marketing tools for 2024.

This is a relatively long list: it includes both top-performing digital marketing software we picked for you, as well as some hidden gems that might be out of sight. For your convenience, we split the tools into categories.

Let’s dive in and ease up your marketing efforts!

Best Digital Marketing Tools: Managing Multiple Accounts Safely

1. GoLogin

GoLogin is a browser widely used by marketers to run multiple accounts on social platforms. It eliminates risk of being blocked by the platform, as well enabling remote teams to seamlessly cooperate on social and other accounts.

Compared to most privacy tools, GoLogin comes as a unified account panel both for personal and team use. It requires no technical background and is very easy to use, which is proven by many users in their reviews.

Key features:

• 10 free built-in proxies + paid proxies right in the app
• User-friendly UI
• Customizable profile table with notes and tags
• Teamwork features: remote team members can work in accounts with no 2FAs simultaneously.

Pricing: Free forever plan. Paid plans start at $294 per year. 7-day free trial of all premium features.
Verdict: A simple and cost-effective way to manage multiple social media accounts, including Ads Manager and other website accounts.

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Best Digital Marketing Tools: Email Marketing

2. MailChimp

Key features:

• Campaign manager
• SMS marketing
• Email templates
• A/B testing.

Pricing: Free plan available. Paid plans start at $156 per year.
Verdict: One of the best beginner-friendly email marketing tools.

3. MailerLite

MailerLite tutorial – best free email marketing platform? (Complete Guide 2023)

Key features:

• Drag-and-drop email editor
• Newsletter templates
• Email marketing workflow automation.

Pricing: The tool offers a free plan. Paid plans start at $108 per year.
Verdict: The best budget-friendly email marketing tool.

4. ActiveCampaign

Key features:

• Drag-and-drop email designer
• AI content generation
• Tracking and reporting.

Pricing: Plans start at $348 per year.
Verdict: One of the best tools for email marketing automation.

5. Moosend

Key features:

• Automation workflows
• Automation templates
• Custom reporting
• Email newsletter builder.

Pricing: Plans start at $84 per year.
Verdict: The most affordable and user-friendly email marketing tool.

6. GetResponse

Key features:

• Drag-and-drop email editor and automation builder
• AI-powered email generator
• Auto responses.

Pricing: Plans start at $187.20 per year.
Verdict: One of the best beginner-friendly email marketing tools.

7. Klaviyo

Key features:

• Mobile push notifications
• Drag-and-drop automation builder
• Personalized benchmarks.

Pricing: The tool offers a free plan. Paid plans start at $540 per year.
Verdict: The best marketing software for managing multiple touchpoints.

Best Digital Marketing Tools: Analytics

8. Google Analytics

Key features:

• Real-time reporting
• Reports on traffic, target audience, advertising, user behavior, and conversion rates
• Universal analytics tool.

Pricing: Free. Google Analytics 360 for enterprises starts at $50k per year.
Verdict: The best free tool for tracking website visitors.

9. HotJar

Key features:

• Automatic data capture
• Unlimited heatmaps
• Traffic channel filter.

Pricing: Free plan available. Paid plans start at $384 per year.
Verdict: The best marketing software for tracking website user behavior.

10. Kissmetrics

Key features:

• Path reports
• A/B testing
• Funnel reports.

Pricing: Plans start at $2,388 per year (2M events) or custom plan from $233.91 per year (10k events).
Verdict: The best tool for tracking website visitors and user journeys.

Best Digital Marketing Tools: Ad Management

11. AdEspresso

Key features:

• Campaign analysis and CRM
• User roles and access management
• Campaign approvals.

Pricing: Plans start at $588 per year.
Verdict: The best ad campaign builder.

12. Voluum

Key features:

• Direct and redirect tracking
• Custom conversion tracking
• Trend analysis tools.

Pricing: Plans start at $2,148 per year.
Verdict: The best marketing software for ad tracking.

Best Digital Marketing Tools: Design

13. Canva

Key features:

• Image enhancer
• Photo effects
• User-friendly UI.

Pricing: Free plan available. Paid plans start at $54.99 per year.
Verdict: One of the best design tools that don’t require specific skills.

14. Relaythat

Key features:

• 3+ million copyright-free images
• Headline generator
• Team collaboration.

Pricing: Plans start at $180 per year.
Verdict: One of the best design tools for creating images quickly.

15. Stencil

Key features:

• 3+ million icons and graphics
• Customizable templates.

Pricing: The tool offers a free plan. Paid plans start at $108 per year.
Verdict: The best design tool for creating social media graphics.

16. Looka

Key features:

• Royalty-free logos
• Social media templates
• High-res logos.

Pricing: $20 per logo. Subscription starts at $192 per year (currently has a promo price of $96 per year).
Verdict: The best tool for creating logos.

17. Infogram

Key features:

• 1 million images and icons
• Pre-built templates
• Image editing.

Pricing: The tool offers a free plan. Paid plans start at $228 per year.
Verdict: The best tool for creating infographics.

Best Digital Marketing Tools: Project Management

18. Trello

Key features:

• Dashboards and cards
• Team workspaces
• Activity log.

Pricing: Free plan available. Paid plans start at $60 per year.
Verdict: The simple tool for marketing strategy creation.

19. Asana

Key features:

• Board and calendar view
• Activity log
• Tasks and projects.

Pricing: Free plan available. Paid plans start at $131.88 per user per year.
Verdict: One of the best tools for project management that gives you total clarity across your company.

20. Basecamp

Key features:

• Real-time chat
• To-do lists
• File storage
• Calendar.

Pricing: Plans start at $180 per user per year.
Verdict: One of the best project management tools that can be used even by customers.

Best Digital Marketing Tools: Landing Page Builders

21. Shopify

Key features:

• eCommerce CMS
• Order management
• In-depth analytics.

Pricing: Plans start at $180 per year.
Verdict: The best website builder for e-commerce and dropshipping business.

22. WIX

Key features:

• Drag-and-drop editor
• Website templates
• Marketing suite
• Website analytics.

Pricing: The tool offers a free plan. Paid plans start at $204 per year.
Verdict: The best landing page builder for beginners.

23. Unbounce

Key features:

• Industry-optimized templates
• Popups and sticky bars
• A/B testing
• AI-powered copywriting.

Pricing: Plans start at $708 per year.
Verdict: The best tool for building websites and conversion optimization.

Best Digital Marketing Tools: SEO

24. Ahrefs

Key features:

• Rank tracker
• Backlink analysis
• Link building
• Website audits
• Site structure report.

Pricing: Plans start at $990 per year.
Verdict: One of the best SEO research tools.

25. Semrush

Key features:

• Keyword research
• Competitor analysis
• Website audit.

Pricing: Plans start at $1,299.96 per year.
Verdict: One of the best SEO tools with an extensive set of additional features.

26. SurferSEO

Key features:

• SERP analyzer
• NLP optimization
• Keyword research
• Content marketing audit: content score, internal links suggestions, etc.

Pricing: Plans start at $828 per year.
Verdict: One of the best SEO tools.

27. Screaming Frog SEO Spider

Key features:

• Finds and fixes broken links, errors, and redirects
• Analyzes page titles and meta data
• Discovers duplicate pages.

Pricing: The tool offers a free plan. The paid plan costs $259 per year.
Verdict: One of the best advanced SEO tools.

Best Digital Marketing Tools: Surveys

28. Score App

Key features:

• AI quiz builder
• Dynamic result pages
• Live scorecards.

Pricing: The tool offers a free plan. Paid plans start at $390 per year.
Verdict: One of the best quiz funnel tools.

29. Pointerpro

Key features:

• Questionnaire in multiple languages
• Custom scoring
• Emails with customizable content.

Pricing: Plans start at $699 per year.
Verdict: One of the best marketing software solutions for online assessments.

30. Typeform

Key features:

• User-friendly drag-and-drop interface
• Survey maker
• Form builder
• Real-time analytics
• Quiz maker.

Pricing: Plans start at $300 per year.
Verdict: One of the best tools for creating quizzes and surveys.

Best Digital Marketing Tools: Influencer Marketing

31. Creator.co

Key features:

• Creator discovery
• Social listening
• Marketing campaign strategy
• Valuable insights on creators.

Pricing: Plans start at $4,692 per year.
Verdict: The best platform for finding influencers.

32. Grin

Key features:

• Discovering and recruiting influencers
• Social listening
• Reporting and analytics.

Pricing: You should request the demo to learn pricing details.
Verdict: One of the best platforms for managing relationships with influencers.

Best Digital Marketing Tools: Video Creation

33. Descript

Key features:

• Video editing
• Screen recording
• AI voices, green screen.

Pricing: The tool offers a free plan. Paid plans start at $144 per year.
Verdict: One of the best tools for podcasting.

34. Loom

Key features:

• Screen recording & cam bubble
• Interactive video reactions
• Team workspace.

Pricing: The tool offers a free plan. Paid plans start at $150 per year.
Verdict: The best screen recording tool.

35. Opus Clip

Key features:

• AI clipping with Virality Score
• AI-animated captions in 20+ languages.

Pricing: The tool offers a free plan. Paid plans start at $114 per year.
Verdict: The best marketing software for creating videos with AI.

36. CapCut

Key features:

• Video templates
• Voice changer
• Online video converter.

Pricing: The tool is free to use, but some features are paid.
Verdict: The best tool for mobile video creation.

37. Synthesia

Key features:

• AI avatars and voiceovers
• AI video assistant
• Real-time team collaboration.

Pricing: Free plan available. Paid plans start at $264 per year.
Verdict: One of the best tools for AI video creation.

Best Digital Marketing Tools: SMM

38. Hootsuite

Key features:

• Real-time social listening tool
• Analytics and reporting for paid ads
• An all-in-one social inbox.

Pricing: Plans start at $1,188 per year.
Verdict: One of the best tools for marketing teams.

39. Buffer

Key features:

• Publishing scheduled social media posts across various networks
• Calendar and queue view
• In-depth analytics and reports.

Pricing: Free plan available. Paid plans start at $60 per year.
Verdict: One of the best social media management tools for small businesses.

40. CoSchedule

Key features:

• Best time publishing suggestions
• Drag-and-drop calendar
• Team management dashboard.

Pricing: Offers a free plan. Paid plans start at $228 per year.
Verdict: The best calendar for marketing teams.

41. Loomly

Key features:

• Post optimization tips
• Content library
• Publishing scheduled posts across various platforms.

Pricing: Plans start at $384 per year.
Verdict: The best visual marketing software for managing marketing campaigns.

42. Sprinklr

Key features:

• Publishing scheduled blog posts
• Benchmarking
• Visual and competitor insights
• Social listening.

Pricing: Plans start at $3,588 per user per year.
Verdict: One of the best customer experience management platforms.

43. PromoRepublic

Key features:

• Competitor benchmarking
• Local SEO
• Social listening tool
• Review management.

Pricing: Plans start at $588 per year.
Verdict: The best tool for managing localized social media marketing.

44. Sprout Social

Key features:

• Social listening
• Publishing scheduled posts
• Advanced analytics.

Pricing: Plans start at $2,388 per user per month.
Verdict: The best tool for managing social media on enterprise level.

45. Later

Key features:

• Visual content calendar
• Publishing scheduled posts
• Built-in content discovery tool.

Pricing: Plans start at $200 per year.
Verdict: The best tool for posting on Instagram and TikTok.

46. Agorapulse

Key features:

• ROI measurement
• Publishing scheduled posts
• Analytics and reporting.

Pricing: The tool offers a free plan. Paid plans start at $588 per year.
Verdict: The best tool for competitor analysis.

Best Digital Marketing Tools: Writing Assistants

47. Grammarly

Key features:

• Vocabulary enhancement suggestions
• Custom style guides and genre-specific writing tips
• Generative AI writing assistant.

Pricing: Forever-free basic plan available. Paid plans start at $144 per year.
Verdict: The best spelling and grammar checker.

48. Hemingway Editor

Key features:

• Genre-specific writing suggestions
• Readability grade level scoring
• AI-based writing assistant.

Pricing: Offers a forever-free plan. Paid plans start at $99.96 per year.
Verdict: The best tool for simplifying content.

49. Jasper

Key features:

• 30+ languages
• Tone of voice suggestions
• Plagiarism checker.

Pricing: Plans start at $468 per user per year.
Verdict: One of the best AI-powered content creators.

50. Perplexity

Key features:

• Content generation
• Learning and adaptation
• Finds accurate information with source links.

Pricing: The tool offers a free plan. The paid plans start at $240 per year.
Verdict: The best research assistant.

Best Digital Marketing Tools: WordPress Plugins

51. Astra

Key features:

• Website builder
• Built-in layouts
• Integrations with WordPress plugins.

Pricing: Plans start at $588 per year.
Verdict: One of the best WordPress Themes for no-code website creation.

52. Yoast SEO

Key features:

• Real-time internal link suggestions
• Keyword management
• AI-optimized SEO titles and descriptions.

Pricing: The tool offers a free plan. The paid plan costs $99 per year.
Verdict: One of the best SEO plugins for WordPress websites.

53. RankMath

Key features:

• Advanced snippet previews
• Rank tracker
• Position history
• User-friendly UI.

Pricing: Plans start at $83.88 per year.
Verdict: One of the best SEO tools for WordPress with AI features.

54. Elementor

Key features:

• Drag-and-drop website builder
• Layout customization
• Landing page templates
• Responsive website editing.

Pricing: Plans start at $59 per year.
Verdict: One of the best landing page builders.

55. Link Whisper

Key features:

• Automatic link suggestions
• Link-building tools
• Internal links error reporting
• User-friendly UI.

Pricing: Plans start at $97 per website per year.
Verdict: The best plugin for working with internal links.

56. AAWP

Key features:

• Amazon partner networks
• Geotargeting
• Product information caching
• Comparison table builder.

Pricing: Plans start at $49 per website per year.
Verdict: The best marketing software for Amazon affiliates.

57. ThirstyAffiliates

Key features:

• Keyword auto-linking
• Smart uncloaking
• Link categorization
• Automatic 404 checker
• Link fixer.

Pricing: Plans start at $99.60 per year.
Verdict: The best affiliate link-tracking WordPress plugin.

Best Digital Marketing Tools: All-In-One

58. Sales Master Hub

Key features:

• Marketing automation
• Email marketing
• Sales funnel builder.

Pricing: Schedule a demo to get started and learn pricing details.
Verdict: One of the best all-in-one CRM tools.

59. GoHighLevel

Key features:

• Lead generation
• Sales funnels
• Email marketing.

Pricing: Plans start at $1,164 per year.
Verdict: A comprehensive tool with CRM features.

60. Plutio

Key features:

• Calendar feed
• Project templates
• Multiple workspaces.

Pricing: Plans start at $228 per year.
Verdict: Marketing software with a comprehensive set of features.

61. BuzzSumo

Key features:

• Content search
• Influencer discovery
• Keyword research.

Pricing: Plans start at $1,908 per year.
Verdict: The best tool for content discovery.

62. Hubspot

Key features:

• Email marketing
• Marketing automation
• Campaign reporting.

Pricing: The tool offers a free plan. Paid plans start at $180 per user per year.
Verdict: The best CRM tool.

Best Digital Marketing Tools: Miscellaneous

63. WPX: Hosting

Key features:

• Storage included
• 1GB RAM per site.
• Malware removal.

Pricing: Plans start at $249.99 per year.
Verdict: The best hosting tool.

64. Miro: Mind Maps

Key features:

• Team workspace and private boards
• Project folders
• Board version history.

Pricing: The tool offers a free plan. Paid plans start at $96 per year.
Verdict: The best tool for brainstorming with team members.

65. Livestorm: Webinars

Key features:

• Engagement features
• Automated webinars
• Virtual events.

Pricing: The tool offers a free plan. Paid plans start at $948 per year.
Verdict: The best webinar tool.

66. Slack: Messenger

Key features:

• Audio and video meetings
• Message history
• Team workspace.

Pricing: The tool offers a free plan. Paid plans start at $52.56 per year.
Verdict: The best tool for communication within marketing teams.

67. CrowdRiff: UGC Platform

Key features:

• Smart search tools
• Publishing UGC on your website.

Pricing: Schedule a demo to get started and learn pricing details.
Verdict: The best tool for searching user-generated content.

68. Brandwatch: Benchmarking Tool

Key features:

• Content calendar
• Social listening tool
• Centralized social CRM.

Pricing: Schedule a demo to get started and learn pricing details.
Verdict: The best marketing software for consumer intelligence.

69. Manychat: Chatbots

Key features:

• Automated conversations
• SMS and email marketing tools
• Analytics and valuable insights.

Pricing: Free plan available. Paid plans start at $180 per year.
Verdict: The best tool for creating chatbots.

Wrap Up On 69 Best Digital Marketing Tools

There isn’t a one-size-fits-all solution, but you can combine multiple tools according to your needs. Evaluate them wisely, as there is a risk of overspending when buying seemingly necessary tools you will not need. Some of these tools are a better fit for teams (being expensive), and some will suit beginners only.

Consider using GoLogin on 7-day free trial to protect your multiple accounts from bans and other tools for analytics, SEO, social media scheduling, lead generation and other activities.

Missed your favourite tool? Write in the comments and we’ll consider adding it to the list!

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