E-Commerce-Marktplätze gehen beim Verknüpfen von Konten am konsequentesten vor. Amazon, eBay und Shopify führen jeweils kontoübergreifende Verknüpfungsgraphen: Wenn zwei Konten dieselbe IP-Adresse, dieselbe Zahlungsmethode, denselben Geräte-Fingerprint oder dieselbe Lieferadresse nutzen, stellt die Plattform eine Verbindung zwischen ihnen her. Wird ein Konto gesperrt, folgen die verknüpften Konten in der Regel ebenfalls.
Die gemeinsame Nutzung einer Karte für mehrere Amazon-Verkäuferkonten gilt als Verstoß gegen die Nutzungsbedingungen. Amazon sperrt dann alle verknüpften Konten und hält Guthaben bis zu 90 Tage lang zurück.
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